Skip to main content
AllPlanningProgrammatic BuyingAnalyticsData Management
Set
the
yardstick
first,
then
measure
Set the yardstick first, then measure
Reporting and analytics

One metric dictionary

Reports generated automatically

Structure

Collection

Metrics are pulled on a schedule and retries are recorded.

Normalisation

Names and units are unified.

Double counting is removed.

Delivery

Sent automatically at a set time.

Open history is visible.

How it is used

  • The report layout is agreed first.
  • When numbers disagree we trace back to collection and write down what we find.
  • People write the interpretation; the tool does the arithmetic.
Contact us