CI
Signature
Red
speaks
of
the
drive
to
move
ahead;
black
is
the
colour
that
steadies
it
and
adds
weight.
Red speaks of the drive to move ahead; black is the colour that steadies it and adds weight.
The
letters
are
set
close
so
they
read
clearly,
and
the
stroke
thickens
toward
the
baseline,
so
on
screen
and
The letters are set close so they read clearly, and the stroke thickens toward the baseline, so on screen and
in
print
the
mark
meets
the
reader
with
exactly
the
same
impression.
in print the mark meets the reader with exactly the same impression.
Signature Color
kt nasmedia Red
C 0M 100Y 100K 0
R 237G 28B 36
HEX #ED1C24
kt nasmedia Black
C 0M 0Y 0K 100
R 0G 0B 0
HEX #000000
D.Grey
C 0M 0Y 0K 70
R 109G 110B 112
HEX #6D6E70
L.Grey
C 0M 0Y 0K 40
R 167G 169B 171
HEX #A7A9AB