What the platform does well
One console
One place for every brand
Live performance view
Metrics while it still runs
Bundled products
Cost and result together
Services
Video and banner buying that reads intent first and trims wasted impressions
Sell-side product that pools publisher inventory under one bidding logic
Performance product for commerce, charged only at the purchase step
Rewarded formats that gather participation inside a short campaign window
App install product that checks post-install behaviour and keeps real users
