Brand Safety
We check where each ad will run before it runs, and we hand the advertiser the result of that check.
As demands for transparency in digital media grow, we take outside reviews on a regular cycle and keep revising the standard we apply.
Our aim is ground an advertiser can trade on with confidence.
1. Brand safety policy
Before a campaign goes live we grade every medium and placement it may reach, and we revisit that grading whenever the market shifts. Types we judge to carry high risk are dropped from the buy, and the advertiser is told what was dropped and why. While the campaign runs we sample the placements that actually served, and anything that breaks the standard is stopped on the spot. What we find is written into the campaign report and used as the basis for the next plan.