Structure
Bidding
Rules are shown on screen as they are.
Every change is logged.
Inventory
Block lists are shared.
Quality scores refresh daily.
Pacing
Pacing is watched by the hour.
Outliers are flagged automatically.
How it is used
- One goal, then as few bid rules as possible: too many rules and the cause disappears.
- ReviewInventory is reviewed weekly and weak placements are dropped with a reason.
* Bid rules and block lists are shared with the advertiser by default.