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AD Study

Research Consulting

Studies

that

renew

how

advertising

and

media

are

seen,

and

Studies that renew how advertising and media are seen, and

teaching

material

published

on

a

regular

cycle

teaching material published on a regular cycle

Advertising effectiveness

Advertising effectiveness

Where viewers drop out of digital video
Published : Nov 2025
Comparing reach estimation without identifiers
Published : Jun 2025
Rebuilding the path between search and display
Published : Oct 2024
Recall decay in short-form creative
Published : Apr 2024
Revisiting viewability against outcome
Published : Sep 2023
Tracking behaviour long after install
Published : Nov 2022
Household reach versus personal reach
Published : May 2022
Redesigning how the viewing panel is built
Published : Dec 2021
Applying footfall data to outdoor planning
Published : Oct 2021
Caption size and comprehension
Published : Jul 2021
How long an interest segment stays useful
Published : May 2021
An attempt to unify quality metrics
Published : Feb 2021

Platform research

Platform research

A simulator for bid rules
Released : Aug 2025
Reworking how inventory quality is scored
Released : Mar 2025
Definition history in the segment dictionary
Released : Sep 2024
Rebuilding the report generation pipeline
Released : Feb 2024
Publishing the invalid traffic rules
Released : Jul 2023
The budget simulator goes stable
Released : Dec 2022
A standard for pulling platform metrics
Released : Aug 2022
Alerts arrive on the campaign board
Released : Jun 2022
Redefining how long logs are kept
Released : Mar 2022
A shared component set for internal tools
Released : Sep 2021