AD Study

Research Consulting

sit

with

the

questions

brand

has

carried

for

years

—

We sit with the questions a brand has carried for years —

read

the

numbers

and

the

story

together,

then

propose

direction

read the numbers and the story together, then propose a direction

Measurement audit

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Collection points

Double counting

Conversion definitions

Step 1Draw the current setup

Step 2Find the missing events

Step 3Write the definitions down

The audit produces a definition document first, not a proposal to swap tools.

Items fixable without changing tools are marked separately.

The checklist and its criteria are shared in advance.

Three to four weeks is the usual span.

* The diagram above is placeholder content.

Analytics implementation

Design

Event names are settled first.

The document is updated on every change.

Implementation

Engineering reads the same table.

The QA checklist is written together.

Operation

A recurring review is scheduled.

It survives a change of owner.

Analytics tools

Shared web and app event design with tag management
SetupAccount structure and access come before any data is connected.
ValidationCollected values are reconciled with the ledger, field by field.
ReportingOne question, one screen: that is how dashboards get built.
Handover includes training the people who will use it.
Configuration changes are logged in a separate document.
* Tool marks belong to their respective services.

Mobile measurement

Measurement partners

Installs and in-app events are managed under one definition.
IntegrationIntegration methods are tabulated per platform.
PolicySettings are re-tuned as privacy policy shifts.
Attribution windows are agreed with the advertiser and then fixed.
* Partner marks belong to their owners.

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