Metro, bus and stations
High-repetition corridors
Planned on hourly footfall
Concourse screens
We take interchange points first and put longer creative where dwell time is long.
In-car screens
Only silent-readable creative runs here, with caption size fixed by spec.
Platform doors
Waiting time is exposure time, so headway per line goes straight into the plan.
Bus and shelters
Reach is computed per route, together with shelter lighting hours.
Large format displays
Landmark-led placement
Weighted for night hours
City displays
Angle and distance come first, and type size follows from them.
Junctions and highways
With only a glance available, the message is cut to a single sentence.
Media façades
Ambient light and permitted hours set the operating schedule.
Lifts and retail
Short distance, high frequency
Operated by district
Lift screens
The same person sees this several times a day, so we cap frequency separately.
Retail signage
Placement follows the in-store path and the point of payment.
