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Online · MobileDigital BroadcastingDigital OOHGlobal Marketing
A
broadcast
screen
watched
on
through
to
mobile
—
A broadcast screen watched on through to mobile —
we
follow
the
shape
of
a
viewer’s
day
as
it
is.
we follow the shape of a viewer’s day as it is.
Planning,
delivery
and
measurement
are
kept
under
one
standard.
Planning, delivery and measurement are kept under one standard.
Request the deck

IPTV

Household reach onset-top logs

National or regionaltargeting

  • SlotsSlots and channel groups fill the household target first; the rest is reallocated.
  • Because overlap is computed from set-top logs, waste stays visible as channels grow.
  • VerificationDelivered spots are reconciled against the contract and the gap is recorded.
olleh tvB tvU+tv

Addressable

Set-toplevel, several differentcreativesper box

Split by segment,resultschecked

  • SetupHousehold segments are defined first and creative is produced to match.
  • Results return per segment and become the assumption for the next flight.
olleh tv Live AdB tv Smart Big AdU+tv ARTskylife ARA

OTT

Around the start of play,completion rateleads

Formats are managed per platform

  • MetricCompletion beats impressions; drop-off points feed creative revisions.
  • Length limits differ per platform and are handled during production.
  • BudgetWeighting follows the hours when viewing concentrates.

Integrated

One report for every screen

Onedefinitionfor every screen

  • It starts by making broadcast and digital use the same metric names.
  • ReportingWeekly and monthly reports are separate, and changed definitions are marked.
  • When a campaign ends, the gap between assumption and actual is documented.
See a sample report

Other business areas

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